I usually approach painting by creating a still image in my mind about what I want to depict but the animated PSA poster really pushed me to think about a world where those still images would interact, When thinking about how to connect my ideas together, I came across a studio company called Down the Street which specializes in illustration and animation. It is run by three friends who have created a lot of animated posters and PSA. Their previous works include a lot of beautiful color schemes, seamless transitions and cohesive storytelling which can work as good reference for us or at least give us some inspiration.
Check out their work here!!