Nata Metlukh’s animation “Awkward” is a creative and exaggerative way to recount the awkwardness surrounding daily encounters in the modern-day society. In a way, it tries to normalize the uncomfortable nature of certain social interactions. The use of humor attempts to create an aurum of rapport and connection, almost in an empathetic way. Animating cartoons is a clever way of illustrating the lightheartedness of such awkward encounters, and like our discussion in class about PSAs, shows how animation can be used to convey messages.
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